Did you sign up for LinkedIn? Great! You have done the first important step to find a job. As you already know, LinkedIn is an excellent professional network. Created to connect colleagues, former colleagues and professional contacts, LinkedIn has over 575 million users in 17 years. So how to find a job on LinkedIn? Here are some tips to optimize your profile and interact effectively with companies and users.
You must be aware that having a LinkedIn profile is not enough to fina a job: you should create contacts with professionals and contacts in the HR field, follow companies and their job offers, participate in groups and discussions related to your professional field or in line with your ambitions.
LinkedIn can create numerous opportunities to get in touch with people who can offer job opportunities and make it possible to be identified by recruiters looking for professional profiles for a position in the company.
Many companies also publish job offers on LinkedIn that you can easily apply for by using your profile as a CV.
The first type, the standard summary with details, is a summary including not only the qualification, but also some details, keywords or phrases, making it more specific and easier to understand.
The second is the creative one. Instead of bringing up qualification, it’s more like an advertising slogan.
But make sure not to write something unclear, difficult to understand, not trackable by the search engine. In any case, you should not miss terms or keywords that can make it comprehensible to the search engine and readers.
LinkedIn is above all a search engine that stores profiles and returns certain results corresponding to specific searches through keywords. It can therefore be useful for those who want to be found to use the adapted keywords in the appropriate fields. Specifically:
It doesn't mean that you need to focus the work on keywords in order to appear high on LinkedIn's internal results. Use keywords but write naturally and describe what you do without forcing, without repeating excessively the keywords. About the choice of keywords on LinkedIn, you can base yourself on different aspects related to your work. In particular:
Participation in groups and discussions is very important. If you want to find a job with LinkedIn, the best way is to make connections. Work more on your internal blog: Pulse. This platform can publish articles that will be shown on your home page and in the internal community.
With LinkedIn Pulse you create useful content for people following you, at the same time you show your skills and share your opinions on topics you know. This can help you increase useful contacts and help you find a job on LinkedIn that matches your aspirations and skills. One important point: LinkedIn Pulse is a resource that should not be used to simply republish content already displayed elsewhere. Use it as a notepad, to express a part of your thoughts, but not to duplicate content.
LinkedIn is not a market. It is not a place to shout and expose your skills to everyone. You don't have to spam, you don't have to go into contacts and send unwanted emails with requests for attention. There are many ways to catch the public attention, but attention should not be demanded: you have to win it with the quality of the content and information.